The speakers will will take you through the overall branding process, how to establish your online presence, managing customer relations, exploring options for outreach and finding what works for you, strategic social media use, executing your marketing plan, and ethics considerations.
Learn the basics of law firm management, including the use of bank accounts, IOLTA accounts, malpractice coverage, client selection, retainers, billing, cash flow, marketing a law business, and requirements for law practice operation.
A walk through of the current digital landscape; where you should be, what you should be doing and how it relates to building a professional brand as an attorney. The session covers your Google listing, website, social media, Google pay-per-clicks, ads, video marking, reputation management and more. The goal is to provide participants with a basic understanding of where to focus their efforts and what boxes they need to check to build their business.