Products tagged with 'marketing'

A walk through of the current digital landscape; where you should be, what you should be doing and how it relates to building a professional brand as an attorney. The session covers your Google listing, website, social media, Google pay-per-clicks, ads, video marking, reputation management and more. The goal is to provide participants with a basic understanding of where to focus their efforts and what boxes they need to check to build their business.

Learn the basics of law firm management, including the use of bank accounts, IOLTA accounts, malpractice coverage, client selection, retainers, billing, cash flow, marketing a law business, and requirements for law practice operation.

Identify the top ten management issues that keep owners and managing partners awake at night, as well as various solutions that should help them get some sleep. Learn how to find, train and retain attorneys and staff; improve cash flow; market and develop your firm; and much more!

Focus on the specific rules of professional conduct that govern referrals and business development, including competence, diligence, confidentiality, advertising, and solicitation.