This program examines the complex legal landscape of advertising and social media law, with a focus on influencer marketing.
Credits: 1 General, 0 Diversity/Inclusion PR, 0 MH/SA PR, 0 Other PR
This program examines the complex legal landscape of advertising and social media law, with a focus on influencer marketing. Topics include: false advertising fundamentals including substantiation requirements, copyright, trademark, and other issues in advertising creation. It also addresses the booming creator economy and influencer dynamics (nano to mega influencers), brand deal contract negotiation, unique social media risks, and recent developments in influencer marketing and FTC endorsement guidelines.
Rebecca Weissman, Loftus & Eisenberg, Ltd., Chicago
Expires: 3/1/2028