Business Basics of Law Firm Management

A walk through of the current digital landscape; where you should be, what you should be doing and how it relates to building a professional brand as an attorney. The session covers your Google listing, website, social media, Google pay-per-clicks, ads, video marking, reputation management and more. The goal is to provide participants with a basic understanding of where to focus their efforts and what boxes they need to check to build their business.

Focus on the specific rules of professional conduct that govern referrals and business development, including competence, diligence, confidentiality, advertising, and solicitation.

Learn how civility and professionalism best service clients effectively in the long run and how they affect your reputation.